How Ghost Mannequin Effects Changes Game for Apparel Business

Ghost mannequin effects create a unique look for the viewers to imagine themselves in the apparel, creating a realistic lively look to attract customers and generate more revenue. It was just a sum up. Continue reading to learn how ghost mannequin clothing photography turns your small business into a brand in detail and the easiest invisible mannequin photography techniques to take your business to the top.

What is Ghost Mannequin Photography and Why It is Important

3D mannequin photography is when you use a mannequin to take apparel photos and remove the bust in post-production photography. The final image feels like someone is wearing the clothes, providing an aesthetic, realistic, and unique look.

Why should you use a ghost mannequin effect for your apparel store?

• The 3D ghost mannequin for fashion processes is the same for every apparel yet, all the images look unique and lifelike.
• Consistency. Invisible mannequin photos create a consistent look for your website, ensuring customers stay focused on the same styles of photos.
• Increase visibility. 3D mannequin photography creates a clear look where customers can see the apparel's details from all angles.
• Affordability. You can purchase different sizes of mannequins at cost-effective pricing and use them for years in online and offline shops.
• Models are costly and charge for hours. Meanwhile, you can take as many photos as you want with an invisible mannequin and it won't cost anything.
• Super easy post-production. Ghost bust photography consists of a white background and the bust. The setting is clean so you just need to edit the bust and your stunning apparel is ready for your online ecommerce store.

How Ghost Mannequin Effects Boost Your Brand Popularity

In this section, I will explain 7 ways invisible man photography plays as the game changer for your apparel store.

Quality Clothing Presentation

The way you present your professional clothing images to your customers makes or breaks your sales online. 3D mannequin photography ensures your clothes are presented in a simple, aesthetic, elegant, and professional manner on a clean white background, highlighting necessary details to capture the target audience's attention and create conversion.

Instant Customers Attention

Here’s another reason why you must try the invisible mannequin technique for your clothing store. Its effects capture customers' attention like a magnet. Creating a 3D look to highlight realistic features and showcase how a person would look wearing the apparel, generating rapid sales.

Customers Can Relate

Other than model clothing photography, a 3D ghost mannequin for fashion is the best choice to show how a person would appear in the clothing. After ghost mannequin photo editing, its effects create a standard lifelike look, imagining themselves in the clothing which plays a deciding factor in purchasing.

Consistency

Sticking to the invisible man effect biggest advantage is consistency. Clear images presented in the white background, lined up in the same pattern create a consistent look for the customers to look at the clothes easily. The clothing details build a good understanding, enhancing customer experience, sales, and ROI.

Stand Out from Competitors

Online apparel stores are increasing rapidly. Everyone uses different methods to attract customers but many fail due to portraying a lot of details in the picture. However, 3D mannequin clothing product photography is simple, attracting customers' attention to the cloth in seconds, highlighting details simply, and standing out. Apply apparel marketing strategies to stand out and make millions of money.

Boost Brand Value & Sales

Every apparel brand has a signature style they are known for. You must have too that represents your brand. You can showcase your brand specialty with a ghost mannequin effect. Apparel photo editing enhances the quality and highlights the details, boosting brand awareness, popularity, and sales quickly.

Cost-effective & Result Oriented

Invisible mannequin effect looks so high-quality but is it costly? Absolutely not. It is super affordable and you can use the apparel images over and over. I can guarantee you will earn more than you have invested, improving ROI. You can buy mannequins of 2 to 3 sizes and use them for photography for years and make money.

Also, hiring a ghost mannequin photographer is cost-effective. From invisible mannequin photography to ghost mannequin editing, they are going to do it all and deliver you perfectly retouched professional clothing images. All you have to do is send the products, upload the ecommerce clothing photos, and generate sales.

Process of Invisible Mannequin Photography to Highlight Your Brand

I have told you how the ghost mannequin effect takes your brand to the next level. Now, let’s see the most effective invisible mannequin technique that ensures your professional clothing images look stunning.

Choose the Mannequin

Use a ghost bust that perfectly fits your clothes or close to the size will do as well. Remove unnecessary parts like if your apparel is sleeveless, and remove the hands to make your work easier in ghost mannequin editing. The same goes for the head or other parts. Only do the photography with the necessary parts.

Set The Photography Setting

You need studio lighting, a professional camera, a lens, softboxes, a reflector, a white background, and post-production tools for the invisible mannequin effect. let's see how to set them up.

• Place the white background.
• Set the lighting and soft boxes surrounding the background.
• Use any professional camera that is good for product photography and a 50 mm lens to capture bright, naturalistic, detailed shots.
• Clean the mannequin with a cloth so that the clothes do not get dirty. Place it in the shooting area.
• Place a reflector opposite the light, direct the light on the ghost bust, and reduce harsh shadows.

Style the Clothes in the Mannequin

Follow this process to style clothes in the invisible mannequin

• Remove the mannequin arms to place the apparel in the mannequin safely. Then attach the ghost bust arms carefully, ensuring the fabric does not get harmed.
• Use a streamer to remove the wrinkles directly from the mannequin. If any clothing area is more wrinkly, put the streamer on for a little longer. You can also iron the clothes but apparel may get wrinkly or dusty while putting it on the bust.
• Done putting the apparel in the mannequin? Remove unnecessary pieces to make your work easier in the apparel image retouching.
• If the apparel does not fit the mannequin, clip it from behind. If the mannequin is smaller, use tissue paper to fill the area and tape it afterward to strengthen it out. Ensure the apparel is perfectly fitting the mannequin.

Take the Apparel Image

Ghost mannequin photography is not the same as other clothing product photography types. It requires technique to present the apparel photo perfectly. You need to take three photos of the apparel from different angles to create the perfect ghost mannequin effect.

• Take a photo of the apparel's front design.
• Take the image of the apparel's back design.
• Take an inside-out picture focusing on the neck and tag. Take off the apparel. Have someone hold the inside-out portion from the same distance.
• All three images should be taken from the same distance or you will not be able to composite the pieces in the professional apparel product photo editing later.
• Take a few images of the same angle so that if one photo turns out bad quality you can use another.

Professional post-production is a must for creating a 3D effect

After taking the photos, you need to composite them to create a high-quality invisible mannequin effect that feels like someone is wearing them. You can do apparel photo editing with Adobe Photoshop easily.

However, if you need professional help in editing ghost mannequin photos, Perfect Retouching is here for you. Just send us the required images and we'll do the magic with our skilled hands. Take a free trial today. If you like our work, let's make a deal!

Finishing With

Ghost mannequin effects are not outdated. It is one of the best apparel marketing strategies to present your clothes in a simplistic and effective manner to your target audience, enhancing apparel visuals and details, capturing attention instantly, and generating conversion quickly. Try the invisible mannequin effect today, get noticed fast, and take your clothing business to the next level.

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